SEO Services For Ecommerce businesses
Running an online store means ranking for hundreds or thousands of pages, not a handful. We build ecommerce SEO strategies for Shopify, WooCommerce and Wix stores that get products found, and turn that traffic into orders.
Get a free auditWhy ecommerce SEO isn’t just SEO
A typical business website has a handful of pages to rank. An online store has categories, subcategories, hundreds or thousands of products, and filters that can multiply into thousands more pages on their own.
Stock changes weekly. Products get added, discontinued and relisted. Generic SEO advice doesn’t hold up at that scale, and it isn’t built around buying intent the way ecommerce needs it to be. It takes a different approach.
Ecommerce SEO services
Three areas that decide whether your store gets found, and whether that traffic actually buys.
Product & category page SEO
We optimise the pages people actually land on before they buy, so they rank for the terms your customers search, not just your brand name.
Technical SEO for large catalogues
Crawl budget, indexation, structured data, site speed and Core Web Vitals. The technical groundwork that decides whether Google can find your products at all.
Keyword research & content
We prioritise high buying-intent keywords over vanity traffic, then build the category copy and buying guides that bring the right visitors in.
Selling online and not showing up in search? Let’s fix that.
Get a free auditThe technical work most stores skip
Crawl budget & indexation
We make sure Google spends its time on the pages that sell, not thin filter and variant pages that add nothing.
Site speed & Core Web Vitals
Slow product pages lose rankings and sales. We find what’s actually causing the slowdown and fix it.
Structured data
Product, review and pricing schema, so your listings can show stars, prices and stock status directly in search results.
Duplicate content & faceted navigation
Colour, size and sorting filters can quietly create thousands of near-identical pages. We get that under control.
Site architecture & internal linking
Categories, subcategories and products linked so authority flows through to the pages that convert.
Shoppers are starting to ask AI before they search
ChatGPT, Gemini and Google’s AI Overviews are increasingly the first stop before someone even opens a search engine or a marketplace. If your product data isn’t built to be understood by these tools, you’re invisible before the customer reaches Google. We handle this as part of our GEO and AEO work, alongside your core SEO.
See our GEO & AEO servicesBuilt for Shopify, WooCommerce and Wix
Three platforms, three different sets of technical quirks. We know how each one handles URLs, canonical tags, product variants and page speed, and we build strategies that work with the platform, not against it.
- Shopify
- WooCommerce
- Wix
Why work with RDM Digital
SEO and web design under one roof
If your product pages convert badly, we can rebuild them ourselves. SEO and web design sit together here, not split across separate teams handing off a report.
Revenue-focused, not traffic-focused
More visitors means nothing if they don’t buy. We track conversion rate and average order value alongside rankings and traffic, because that’s what your store actually runs on.
Want more of your traffic to turn into orders?
Get a free auditOur process
How we take a store from invisible to found, step by step.
Audit
A full technical and content audit of your store, so we know exactly what’s holding your products back.
Strategy
A prioritised plan built around your catalogue, your platform and your buying-intent keywords, not a generic template.
Implementation
We fix the technical issues, build out content, and optimise product and category pages, keeping you updated as we go.
Reporting
Clear reporting on rankings, traffic and revenue. Not just vanity metrics.
Ecommerce SEO FAQs
How is ecommerce SEO different from SEO for other websites?
Scale and intent. Instead of a handful of pages, you’re dealing with categories, subcategories and thousands of products and filters that can multiply into even more pages. Most ecommerce searches also carry buying intent, so the strategy has to work harder to convert, not just rank.
Do you work with Shopify, WooCommerce and Wix stores?
Yes. We work across all three and understand the specific SEO quirks of each platform, from URL structure to how they each handle product variants.
Will this work alongside my paid ads or Google Shopping?
Yes. Organic SEO and paid channels work well together. Better product pages tend to improve quality scores and conversion rates on your paid traffic too.
How long before I see results?
Technical fixes can show impact within weeks. Meaningful ranking and revenue growth usually builds over three to six months, longer in more competitive categories.
Do you optimise individual product pages, or just categories?
Both. Category pages usually carry the most search volume, but product pages matter for long-tail and buying-intent searches, so we work on both.
Ready to get your products found?
Get a free audit of your store and see exactly what’s holding your SEO back.
Get a free audit