SEO and web design for local businesses in the North West
Four services, one goal, making sure customers find you before they find someone else. Choose one, or combine them for the best results.
Full Audit & Recommendations
Before we recommend anything, we look at everything. A full audit is where every engagement starts a complete, honest picture of where your website and your visibility currently stand, and exactly what’s holding you back from ranking higher, converting more visitors, and showing up in AI-powered search.
We review your technical SEO health, your on-page content, your local search presence, your site’s speed and user experience, and how visible you are in AI tools like ChatGPT and Google’s AI Overviews. Rather than handing you a generic checklist, we prioritise findings by impact so you know which two or three changes will move the needle first, and which can wait. Everything is delivered in plain English, with clear reasoning behind every recommendation, so you understand exactly why something matters and what fixing it will do for your business.
This works well as a standalone service if you just want clarity on where you stand, or as the first step before committing to ongoing work — either way, you walk away with a concrete, prioritised roadmap rather than a vague sense that “SEO would probably help.”
- Full technical SEO audit
- On-page content & structure review
- Local search & Google Business Profile assessment
- AI search visibility check
- Site speed & user experience review
- Prioritised action plan with clear next steps
Local SEO
Most of your customers aren’t searching your business name, they’re searching for what you do, followed by “near me” or a town they trust. Local SEO makes sure you’re the result they find, whether that’s in Google’s organic listings or the map pack that sits above them.
We start by making sure the fundamentals are right: an optimised Google Business Profile, consistent citations across the directories that matter, and a site structure that clearly tells Google (and your customers) where you operate and what you offer. From there, we build out location-specific content targeting the actual searches people are typing, fix any technical issues holding your rankings back, and make sure every page is doing its job, attracting the right visitor and giving them a reason to get in touch.
This is the service most local businesses need first. It’s measurable, it compounds over time, and unlike paid advertising, the visibility you build keeps working long after the work is done.
- Google Business Profile optimisation
- Local citations & directory listings
- Location-targeted content creation
- On-page & technical SEO fixes
- Competitor gap analysis
- Monthly rank & traffic reporting
Ecommerce SEO
An online store lives or dies by whether people can find its products. Ecommerce SEO is different from standard local SEO. You’re not just trying to rank a homepage, you’re trying to make hundreds or thousands of individual product and category pages visible to people at every stage of deciding what to buy.
We work through your catalogue systematically: optimising product and category pages for the terms your customers actually search, fixing the technical issues that commonly plague larger sites (duplicate content, thin pages, poor internal linking, slow load times), and building content that captures demand beyond just “buy now” searches, including comparison guides, buying advice, and category pages that rank on their own merit. Site speed gets particular attention here, since a slow store loses both rankings and sales in the same breath.
Whether you’re launching a new store that needs visibility from day one, or you’ve got an established catalogue that isn’t pulling its weight in search, we build a strategy around how your specific customers actually shop.
- Product & category page optimisation
- Technical SEO for large catalogues
- Buyer-intent content & internal linking strategy
- Site speed & Core Web Vitals improvements
- Structured data for rich product listings
- Ongoing performance tracking
AI Search Visibility (AEO/GEO)
Search is changing faster than most businesses realise. People are increasingly asking ChatGPT, Gemini, and Google’s AI Overviews for recommendations instead of typing a traditional search and scrolling through results. If your business isn’t structured to be understood by these tools, you’re invisible to a growing share of the people looking for what you offer, regardless of how well you rank in classic Google search.
We start with an AI visibility audit, checking how (and whether) your business currently shows up when people ask AI tools questions your customers would realistically ask. From there, we implement structured data and schema markup that helps AI systems understand exactly what you do and where, and restructure key content so it’s written in a way these tools can easily extract, quote, and recommend. This isn’t a one-off fix. AI search is evolving constantly, so we monitor your visibility over time and adjust as the platforms themselves change.
This service works well alongside local or ecommerce SEO, or as a standalone addition if your traditional search visibility is already solid and you want to make sure you’re not being left behind by where search is heading next.
- AI visibility audit & scorecard
- Structured data & schema markup implementation
- Content restructured for AI comprehension
- Ongoing monitoring as AI search evolves
- Competitor AI-visibility benchmarking
Web Design
A website that looks good but doesn’t convert is a missed opportunity. We build sites designed around one question: what does a visitor need to see and do before they get in touch or make a purchase? Every layout decision, every piece of copy placement, and every call to action is built with that in mind, not just visual polish for its own sake.
Our builds are modern, fully responsive, and fast, because a beautiful site that loads slowly on mobile loses visitors before they ever see what you offer. We build on WordPress, giving you a site that’s easy to update yourself once it’s live, without needing to come back to us for every small change. Critically, SEO isn’t an afterthought bolted on once the design is finished. Every site we build is structured correctly from the ground up, so you’re not paying to fix technical SEO issues on a brand-new site six months after launch.
Whether you need a full rebuild, a new site from scratch, or a redesign of specific pages that aren’t performing, we handle strategy, design, and build as one connected process rather than handing you off between different specialists.
- Custom WordPress builds
- Conversion-focused page design
- Mobile-first, fast-loading builds
- SEO-ready structure from day one
- Ongoing support & maintenance available
Not sure which service you need?
Start with a free audit and we’ll tell you exactly what’s holding you back and which service will move the needle first.
Get a free audit