A GEO agency and AEO agency
We’re a GEO agency and AEO agency helping local businesses get found and recommended by ChatGPT, Gemini, Google’s AI Overviews and every other tool your customers are starting to ask instead of typing into Google.
Talk to us about GEO & AEOTwo names for the same shift in search
GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) both describe the same shift in how people search. Instead of typing a query into Google and scrolling through blue links, more and more people are asking ChatGPT, Gemini or Google’s AI Overviews a direct question and acting on whatever answer comes back.
That changes what “getting found” means. It’s no longer just about ranking on a results page. It’s about being the business an AI tool actually names when someone asks it a relevant question. Being technically correct and well structured matters more than ever, because these tools need to trust and understand your business before they’ll recommend it.
Traditional SEO hasn’t gone anywhere. It’s still the foundation everything else builds on. GEO and AEO sit alongside it, making sure the same strong foundation also gets you found in the newer places people are searching.
How we approach GEO and AEO
SEO and GEO aren’t separate disciplines to us, they’re the same work seen through two lenses. Here’s what that looks like in practice.
A joined-up SEO and GEO strategy
Strong traditional SEO is still the biggest factor in whether AI tools find and trust your business, so we build GEO on top of solid SEO foundations rather than treating it as a separate project.
Getting recognised in AI search
We structure your content the way AI tools need it structured, so your business gets picked up when they generate an answer to a question your customers are actually asking.
Becoming a trusted, familiar name
The more consistently your business shows up as a clear, well-structured answer, the more AI tools treat you as a trusted, go-to source within your industry.
Writing for meaning, not just keywords
AI tools are built to understand context and intent, not just match exact phrases, so we write content that answers the underlying question clearly rather than repeating a keyword.
Getting the technical foundations right
Structured data, clean site structure, mobile performance and clear content all affect whether AI tools can properly crawl, understand and use what’s on your site.
Building genuine authority
Being well-structured isn’t enough on its own. Real trust signals, like being mentioned and linked to elsewhere, give AI tools confidence that your business is a legitimate source worth recommending.
GEO without SEO isn’t the full picture
You can’t optimise for AI search on its own and expect strong results. A solid SEO foundation is what gives GEO something to build on, so we treat the two together rather than as separate services. In practice, that means:
- Starting with strong traditional SEO, since it still gives you the best chance of appearing in AI-generated answers
- Answering search queries with the certainty traditional search wants and the nuance AI search rewards
- Writing in clear, natural language that works for both a person scanning results and an AI tool generating one
- Structuring content so it’s scannable and easy to lift, whether that’s a featured snippet or an AI overview
- Keeping the technical and user experience side strong, since it underpins both traditional and AI-driven search
- Building genuine recognition and trust that carries across both organic search and AI-generated answers
Why work with us on this now
Search is changing, and most local businesses haven’t done anything about it yet. That’s exactly why now is the right time to act. Getting your foundations right before AI-driven search becomes standard practice puts you ahead of competitors who wait until everyone else is already doing it.
This isn’t going to change overnight, and we won’t pretend we can predict exactly how AI search will look in a year. What we can do is stay close to how it’s developing and keep your business adapting alongside it, without losing sight of the fundamentals that have always mattered: being clear, trustworthy, and genuinely useful to the people searching for you.
Common questions
Why does my business need GEO?
Your business needed SEO because that’s where people searched. Now people are increasingly asking AI tools directly, so being set up to get found and recommended there matters just as much, and it’s only going to matter more.
What’s the difference between SEO and GEO?
SEO is about ranking well on traditional search results in Google and Bing. GEO is about being the business an AI tool actually mentions or recommends when it generates an answer, in tools like ChatGPT or Gemini.
Can I do SEO and GEO at the same time?
Yes, and it’s the best way to approach it. They’re not competing priorities. Strong SEO gives GEO something to build on, and doing both together signals to traditional and AI search alike that you’re worth surfacing.
How long does it take to see results?
It’s still early days for GEO as a discipline, so we won’t put an exact timeline on it. What we’ve seen is that it tends to follow on from a strong SEO strategy rather than working in isolation, so the two together build momentum over time.
Which AI search tools does this cover?
Our focus is on the tools your customers are most likely to actually use, including ChatGPT, Gemini, Google’s AI Overviews and similar generative search experiences, with more added as the space develops.